Dipped In Blue
Frankie Stark's '90s-tinged bikini boutique on Gustavia's main drag.
Why Go
Chrome Hearts scion Frankie Belle Stark and best friend Kono Lulu Smith planted their debut brick-and-mortar right in the heart of Gustavia, turning a childhood-vacation obsession into St Barth's buzziest new swim label. The shop channels Kate Moss and Naomi Campbell circa '95 through a saltwater lens, and by opening week the racks were already being raided by the yacht set.
The Experience
Tucked into a whitewashed storefront on Rue du General de Gaulle, the boutique feels less like a retail floor and more like a friend's beachside closet — driftwood-toned fixtures, sun-bleached blues, and a curated capsule that changes with what the founders are wearing themselves. Expect an intimate footprint (this is a boutique, not a department store), attentive styling from staff who actually surf and swim in the pieces, and a soundtrack that leans '90s alt-rock. Because it sits on Gustavia's main shopping spine, you can drift in barefoot from the harbor, try on a few pieces, and be back on a tender in twenty minutes.
What to Try
Start with the Billie V-neck top and its matching low-rise bottom — the silhouette that put the label on stockists like Selfridges. Ask to see the signature indigo and washed-denim colorways (the ones that give the brand its name) before moving to the seasonal prints; drops are small-batch and rarely restocked. If you're between sizes, size down: the fabric relaxes in seawater.
Insider Tip
The founders themselves are often in-store during the December–February high season — pop in mid-morning before the cruise crowd descends and you'll get first pick of the newest drop plus honest fit advice. Bring a hotel or villa card; a lot of shoppers arrange to have selections delivered so they don't have to schlep bags through Gustavia's heat.
The Practical Stuff
Located at 10 Rue du General de Gaulle in central Gustavia (97113), a two-minute walk from the harbor and the main tender dock. Boutique-scale space, so peak-season afternoons can feel tight — mornings are calmer. Cards accepted; euros are the local currency but USD is widely tolerated in Gustavia. Sizing runs true to Frankies Bikinis DNA (Frankie's mother's label), so if you know that fit you're set. Confirm current hours by phone before making a special trip, as boutique hours in Gustavia shift with the season.
Pair It With
- Absolute Hot Yoga Guide — A Gustavia sweat session pairs naturally with a swim-fit try-on session — many shoppers hit class first, then wander over to the boutique to reward themselves.
- 6e SENS MASSAGE Wellness Beauty Saint Barth Guide — Round out a self-care afternoon: post-beach massage a few doors away, then pick up the bikini you'll be living in for the rest of the trip.
- Abyss Restaurant Guide — A relaxed harbor-side lunch just steps from the shop makes an easy 'try, buy, then eat' loop through central Gustavia.
